Ready-to-use Scale Theme configurations for fashion, beauty, food, tech, luxury, and more.
Recommended setups by industry
Every industry has its visual codes and customer expectations. A fashion site doesn't have the same needs as a supplement store. This guide offers ready-to-use configurations adapted to your business.
Fashion & Apparel
Fashion relies on visuals and emotion. Images should dominate, design should be sleek, and the experience fluid.
Visual identity
| Setting | Recommended value |
|---|---|
| Heading font | Cormorant Garamond or DM Sans |
| Body font | Inter or Assistant |
| Heading Scale | 110-120% |
| Main palette | White bg, black text, gold/black accent |
| Secondary palette | Black bg, white text, gold accent |
| Button border radius | 0 px (square, edgy) |
| Button hover | Fill Slide |
| Button preset | None or Ghost |
Header
- Layout: Centered or Split
- Transparent: Yes, on homepage
- Menu: Mega menu with collection images
Homepage
1. Slideshow (3 slides, full screen, fade transition)
2. Category Showcase (4 categories with lifestyle images)
3. Featured Collection "New Arrivals" (4 columns, mobile slider)
4. Image with Text (brand storytelling, dark palette)
5. Best Sellers (slider, gray palette)
6. Reviews Carousel (minimal style, Trustpilot)
7. Newsletter (accent palette)Product page
- Layout: 2 columns 60/40
- Gallery: Vertical thumbnails, zoom enabled
- Variant options: Color swatches (round) + Size buttons
- Blocks: Stars > Title > Price > Variants > Size Chart > Buy > Trust > Delivery > Tabs
Key features
- Quick View enabled
- Fly to Cart animation
- Cart drawer with upsells (complementary accessories)
- Sticky ATC (bottom, mobile)
Beauty & Cosmetics
Beauty relies on sensory emotion and ingredient trust. The design should be soft, premium and reassuring.
Visual identity
| Setting | Recommended value |
|---|---|
| Heading font | Playfair Display or Lora |
| Body font | Nunito or Assistant |
| Main palette | Pale pink/beige bg, dark brown text, rose accent |
| Button border radius | 100 px (pill) |
| Button hover | Lighter |
| Button preset | Bubble |
Homepage
1. Banner Hero (close-up product, soft palette)
2. Reviews Carousel (Trustpilot, rose accent)
3. Featured Collection "Best-sellers" (3 columns, large cards)
4. Image with Text "Our promise" (ingredients, lab photo)
5. Steps "The routine in 3 steps" (3 columns, icons)
6. Before/After (slider before/after use)
7. Reviews Grid (detailed testimonials)
8. Newsletter (-10% first order)Key features
- Quantity Bundles ("The 3-month cure" = best-seller)
- Trust badges for ingredients (Organic, Vegan, Cruelty-free)
- Before/After images on product pages
- Social Proof Avatars ("Marie and 3,000+ fans")
Food & Beverages
Food relies on trust, ingredient quality and convenience (subscriptions, quantities).
Visual identity
| Setting | Recommended value |
|---|---|
| Heading font | Poppins or Work Sans |
| Body font | Nunito or Open Sans |
| Main palette | Off-white bg, dark green text, green accent |
| Button border radius | 30-50 px (rounded, organic) |
| Button hover | Scale |
Homepage
1. Banner Hero (product/recipe image)
2. Category Showcase (4 categories: Tea, Coffee, Snacks, Gift Sets)
3. Featured Collection "Best-sellers" (4 columns)
4. Image with Text "Our story" (producer/farm photo)
5. Steps "From producer to your door" (4 steps)
6. Best Sellers slider
7. Reviews Carousel
8. Newsletter "Get our recipes"Tech & Electronics
Tech relies on specifications, reliability and innovation. Design should be clean, precise and informative.
Visual identity
| Setting | Recommended value |
|---|---|
| Heading font | Inter or DM Sans |
| Body font | Inter |
| Main palette | White bg, dark gray text, vivid blue accent |
| Button border radius | 8 px |
| Button hover | Darker |
| Dark mode | Enabled, System |
Homepage
1. Banner Hero (hero shot on dark background, full mode)
2. Image Features (3-4 features of flagship product)
3. Featured Collection "New Arrivals" (4 columns)
4. Comparison Table (model comparison)
5. Reviews Carousel (Google, stars)
6. Steps "How it works" (3 steps)
7. NewsletterKey features
- Native dark mode
- Comparison Table on homepage and/or product pages
- Image Hotspot to annotate features on photos
- Detailed tabs with technical specs
Luxury & Premium
Luxury relies on exclusivity, attention to detail and emotion. Every pixel must breathe quality.
Visual identity
| Setting | Recommended value |
|---|---|
| Heading font | Cormorant Garamond |
| Body font | Inter or Assistant |
| Heading Scale | 120-130% (impact) |
| Main palette | Pure white bg, black text, gold accent (#BFA265) |
| Button border radius | 0 px (clean, architectural) |
| Button hover | Fill Slide |
| Button preset | Ghost |
Header
- Layout: Centered or Minimal
- Transparent: Yes, on all pages
Homepage
1. Banner Hero (full screen, minimalist image, large serif title)
2. Stacking Cards (3 cards with lifestyle images, scroll anim)
3. Statement "Excellence since 1985" (large typography, dark bg)
4. Image with Text (craftsmanship, workshop photo)
5. Gallery (lifestyle photos, filters disabled)
6. Featured Collection (2 columns, large images)
7. Timeline (brand history)
8. Reviews (Trustpilot, dark background)💡Luxury is also about what you DON'T show. Avoid urgency elements (timers, stock), popups, and too many badges. Let the design breathe. White space is your ally.
Sport & Outdoor
Sport relies on energy, action and performance. Design should be dynamic and engaging.
Visual identity
| Setting | Recommended value |
|---|---|
| Heading font | Montserrat (bold, impactful) |
| Body font | Source Sans Pro |
| Heading Scale | 120% |
| Main palette | White bg, black text, red/orange accent |
| Button border radius | 4-8 px |
| Button hover | Fill Slide |
Home & Decor
Decor relies on inspiration, ambiance and projection ("how will it look in my home?").
Visual identity
| Setting | Recommended value |
|---|---|
| Heading font | Lora or Work Sans |
| Body font | Assistant or Inter |
| Main palette | Natural tones (beige, taupe, sage green) |
| Button border radius | 10-20 px |
| Button preset | Classic |
Key features
- Image Hotspot (very powerful for decor: click on an object in a scene)
- Gallery with filters (by room, by style)
- Before/After (before/after decoration)
- Mix & Match Bundle ("Build your living room")
Quick recap
| Industry | Font | Radius | Hover | Dark Mode | Urgency |
|---|---|---|---|---|---|
| Fashion | Serif + Sans | 0 px | Fill Slide | Optional | No |
| Beauty | Serif + Rounded | 100 px | Lighter | No | Light |
| Food | Rounded + Rounded | 30-50 px | Scale | No | No |
| Tech | Sans + Sans | 8 px | Darker | Yes | No |
| Luxury | Serif + Sans | 0 px | Fill Slide | Optional | Never |
| Sport | Bold Sans + Sans | 4-8 px | Fill Slide | Optional | Yes |
| Decor | Serif/Sans + Sans | 10-20 px | Classic | No | No |
ℹ️These configurations are starting points. Your brand is unique and deserves adjustments. Use these recommendations as a base, then refine based on your identity and customer feedback.